What's up with those shopper "loyalty" cards? Supposedly, these cards, often given free by grocery stores, can give a shopper discounts when scanned at the register. I guess the assumption is that you will be "loyal" to the store who gives you such a discount if you possess one of these cards.
But people I know who use such cards have a boatload of them on their keychains. I've seen people with cards from Kroger
, Food Lion
, Piggly Wiggly
, etc. So much for loyalty.Privacy
Disregarding loyalty for a moment, some have concerns over the privacy of the information that using such cards may expose. Some believe that information about what you purchase using these loyalty cards is sold to marketing companies in order to help them sell you similar products and services.
The other day, while standing in line at my local supermarket, the checkout lady asked the person in front of me if he had his loyalty card. The man said he left it at home. The checkout then asked me if I minded if she were to scan MY card in order for him to save on his purchases. After all, isn't that the polite thing to do? Wouldn't you want someone to do the same for you, had you forgotten your loyalty card?
I took a look at what he was buying: Cigarettes
, Guns & Ammo magazine
, and a box of condoms
. I told her I, too, left my card at home.